๋ณธ๋ฌธ ๋ฐ”๋กœ๊ฐ€๊ธฐ

Book & Movie Reviews/HBR+2

[HBR] Will Movie Theaters Survive When Audiences Can Stream New Releases? Daegon Cho ์นด์ด์ŠคํŠธ ๊ฒฝ์˜๋Œ€ํ•™๊ต์ˆ˜์™€ Gordon Burtch ๋ฏธ๋„ค์†Œํƒ€๋Œ€ํ•™ ์นผ์Šจ์Šค์ฟจ ๊ต์ˆ˜, Yangfan Liang, Micheal D. Smith๊ฐ€ ์ž‘์„ฑํ•œ ‘Will Movie Theaters Survive When Audiences Can Stream New Releases’๊ฐ€ HBR์— ๊ฒŒ์žฌ๋˜์—ˆ๋‹ค. (์šฐ๋ฆฌ๋‚˜๋ผ ํ•™์ž์˜ ์—ฐ๊ตฌ๊ฐ€ HBR์— ๊ฒŒ์žฌ๋œ ๊ฒƒ์— ๊ดœํžˆ ์œผ์“ฑํ•ด์ง„๋‹ค๐Ÿ‘) ๋ณธ๋ฌธ์€ ์•„๋ž˜ ๋งํฌ์—์„œ ๋ณผ ์ˆ˜ ์žˆ๋‹ค. https://hbr.org/2021/01/will-movie-theaters-survive-when-audiences-can-stream-new-releases Will Movie Theaters Survive When Audiences Can Stream New Releases? Actually,.. 2021. 7. 20.
[HBR] Right Tech, Wrong Time (Ron Adner, Rahul Kapoor) ๊ธฐ์ˆ ์€ ์˜ณ์•˜์ง€๋งŒ ํƒ€์ด๋ฐ์ด ํ‹€๋ ธ๋‹ค ๋‹คํŠธ๋จธ์Šค๋Œ€ํ•™๊ต ๊ฒฝ์˜๋Œ€ํ•™์› ๊ต์ˆ˜์ธ ๋ก  ์• ๋“œ๋„ˆ, ์™€ํŠผ ๋Œ€ํ•™์› ๊ฒฝ์˜ํ•™๊ณผ ๋ถ€๊ต์ˆ˜์ธ ๋ผํ›Œ ์นดํ‘ธ์–ด์˜ ํ•˜๋ฒ„๋“œ๋น„์ฆˆ๋‹ˆ์Šค๋ฆฌ๋ทฐ ๊ฒŒ์žฌ๊ธ€์ธ 'Right Tech, Wrong Time' ๋ฒค์ฒ˜๊ธฐ์—…์˜ ์‹œ๋Œ€, ์‹ ๊ธฐ์ˆ  ๋„์ž…์œผ๋กœ ์•ž์„œ๊ฐ€๋˜ ๊ธฐ์—…์„ ๋Œ€์ฒดํ•˜๊ณ  ์Šน์Šน์žฅ๊ตฌํ•˜๋Š” ๊ธฐ์—…์ด ์žˆ๋Š”๊ฐ€ ํ•˜๋ฉด, ๊ทธ๋Ÿผ์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ  ๋„ํƒœ๋˜๋Š” ๊ธฐ์—…๋„ ์žˆ๋‹ค. ์ด๋Ÿด๋•Œ๋งˆ๋‹ค ๋‚˜์˜ค๋Š” ๋ง์€ ๋„ˆ๋ฌด ๋นจ๋ž๋‹ค! ๋‘ ์ €์ž๋Š” ์ด๋Ÿฌํ•œ ํ˜„์ƒ์— ์ฐฉ์•ˆํ•˜์—ฌ '์ƒํƒœ๊ณ„'๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ์‹ ๊ธฐ์ˆ  ๋„์ž…์— ๋Œ€ํ•œ ๊ธฐ์—…์ „๋žต์„ ๋ถ„์„ํ–ˆ๋‹ค. ๋ถ„์„์„ ์œ„ํ•ด ์ œ์‹œ๋œ '๊ธฐ์ˆ ์˜ ๋Œ€์ฒด์†๋„ ๋ถ„์„ ํ”„๋ ˆ์ž„์›Œํฌ'๋ฅผ ์ œ์‹œํ•˜๋Š”๋ฐ, ์ด ํ”„๋ ˆ์ž„์›Œํฌ๊ฐ€ ๋…ผ๋ฌธ์˜ ํ•ต์‹ฌ์ด๋‹ค. ๊ตฌ๊ธฐ์ˆ ์„ ์œ„ํ•œ ์ƒํƒœ๊ณ„ ์—ฐ์žฅ ๊ธฐํšŒ ์ˆ˜์ค€, ์‹ ๊ธฐ์ˆ ์„ ์œ„ํ•œ ์ƒํƒœ๊ณ„ ์ƒ์„ฑ์˜ ์–ด๋ ค์›€ ์ˆ˜์ค€์— ๋”ฐ๋ผ ์‚ฌ๋ถ„๋ฉด์œผ๋กœ ๋‚˜๋ˆ„์–ด ๋ถ„์„ํ•œ๋‹ค. ๊ธฐ์ˆ ์˜ ๋Œ€์ฒด์†๋„ ๋ถ„์„ ํ”„๋ ˆ์ž„์›Œํฌ 1์‚ฌ๋ถ„๋ฉด : ์ฐฝ์กฐ์  ํŒŒ๊ดด - ๋Œ€.. 2021. 7. 17.

ํ‹ฐ์Šคํ† ๋ฆฌํˆด๋ฐ”